Print & Online Tips
How to Write Content for a Brochure
A brochure is a great piece of marketing material that can be held, passed along, kept and stored, and that provides potential customers with something tangible in a digital world; and some of the language can even be re-purposed for a web page. I cannot...
Family Connect Develops New Logo
We are proud to have been chosen by Family Connect to help them develop their new identity. Lauren Spiglanin will be opening an amazing home in Torrance with 6-beds for Alzheimer and Dementia seniors (or "Chronologically Gifted," as she beautifully refers to...
Marketing Communications SWOT Analysis
This is #2 of the multiple article series: Marketing Communications - From Strategy to Deliverable - by Sue Moylan Previously… Our client “X”, a nonprofit, suffered from disjointed publications. Before starting on a new project, we recommended a re-assessment...
Are your Marketing Materials Helping or Hurting?
This is #1 of the multiple article series Marketing Communications - From Strategy to Deliverable - by Sue Moylan I decided to write this series in the hopes you will find it timely. There might be nothing better than learning from others’ experiences and, so...
Is your mailer Post Office approved?
Must be Friday the 13th. Today (after a very long morning), we saved a client from going over budget by $1400 when we caught issues with the piece that was about to go to print. Creating direct mail pieces is not easy. Not only is there message and design, but we must...
Hearing “Thank you” is not the same as Feeling Thanked
One of my nonprofit clients has been struggling with the right way to show appreciation to their donors when “Thank you” may not seem enough. So how do we say Thank you like we mean it? My initial gut reaction included the typical phone call, thank you...
Show them you care
It’s hard to stay competitive unless you offer something unique. And when I say unique, I don’t necessarily mean a product that only you sell, or something so over the top that nobody else ever thought to do. Unique doesn’t have to be different, strange, or off...
Marketing Techniques for Long Term Success
Here are a few of my favorite tips on how to increase sales: • Stay fresh and add new things. Each time you add a new product, you revamp or change something on your website, or send out a mailer, you are creating new opportunities for exposure and a reminder...
The Importance of Building Relationships
When I started this blog I emphasized the importance of building and maintaining relationships. This applies to for profit and nonprofit businesses and organizations. So let’s again touch on why it’s so important to establish and maintain these relationships. For me,...
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