Here are a few of my favorite tips on how to increase sales:
• Stay fresh and add new things. Each time you add a new product, you revamp or change something on your website, or send out a mailer, you are creating new opportunities for exposure and a reminder that you’re very present.
• Being a great resource will increase your sales. Offer free information to clients and prospects. Help them save money and work faster. Your expertise will be appreciated, and you will most likely gain trust and loyalty from all you help.
• What separates you from your competition? Why should your clients come to you and not go to your competitor? If you haven’t figured this out, find something and give them a reason. Is your product unique? Do you offer personalized attention? Do you give your clients quicker results? Can they trust you, and do you stand behind what you do? Find what separates you and make it your edge.
• Promote results. Customers don’t come to you for a product or a service; they come to you to reap results. Your credentials are only worth how your client will benefit when choosing you over someone else. Offer a package they can’t resist. Think price, service, uniqueness, skill…
• Anticipate Change and be prepared. Shake things up before your competitor does. Bring their focus on you. Now more than ever it’s easy to follow trends and change direction to get the advantage. Don’t fall behind. Get ahead. Expect change and be ready for it. Better yet, jump on it or make it happen. If you have a unique product or service, then protect it against change, but stay relevant.
• Build relationships that will last. Loyalty is priceless. Build trust.
Wishing you every success,
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